Associations seek new ways to engage memberships
- September 16, 2016 |
- CEO Update
Some groups are reassessing how they approach dues; others are using volunteerism and sustainability programs to win loyalty. Associations are taking a new look at the value of membership Traditional model of occasionally raising dues to cover costs ignores the worth of benefits associations provide; most ‘grossly' underpriced. Read more. Groups think small to entice members to become volunteers Micro-volunteering opportunities help organizations attract individuals who do not have time, experience for larger commitments. Read more. Initiatives help members sustain progress on sustainability Associations pursue wide range of strategies to educate members, measure… Read More